Bono For Louis Vuitton

Bono and Ali for LV - Photo: Annie Leibovitz

U2 frontman Bono (aka Paul Hewson) and his lovely wife Ali Hewson are the newest celebrity models for Louis Vuitton. T he couple wear their ethical clothing line, Edun, in the ad and Bono had a hand in designing the Keepall bag he sports. The ad, titled "Core Values", states "Every journey begins in Africa." This is the first time that Louis Vuitton has produced a made-in-Africa product. The ad coincides with the Africa Rising exhibition where contemporary African art will be sold along side Edun's Spring collection during Paris fashion week.

This is the first time that Bono has appeared in an advertisement without his band mates. Both Bono and Hewson donated their fees for appearing in the campaign to various charities including TechnoServe and the Conservation Cotton Initiative. Half of the proceeds from the sale of the bag will be used as donations also. The price of the bag hasn't been finalized yet but, I'm pretty sure I won't be able to afford it.  Love this campaign though, and love everything Bono is doing to bring attention to the problems in Africa.